Technical Optimization is the initial process where the front and backside of a website are properly configured to help achieve it's greatest potential outcome within organic search engine results. Most websites are built with a strategy to prepare the pages for its visitors, specifically “human visitors”. The problem with this approach, as is frustratingly discovered, is that “non-human” visitors are unable to find, read, and, or define that particular site. Therefore, Technical Optimization is the process of preparing a website for that forgotten, yet all-so-powerful visitor, the “search engine spider”. More